If you run a small business and aren’t using Facebook and Twitter, I have to ask, why not? It seems that just about everyone else on the planet with access to the web or a cell phone is. Facebook and Twitter seems to be following the same pattern that blogs did. First a few, and just for personal use – (please!) Then a lot more and an expansion of uses. And then a belated awakening by businesses that something is happening over there and it might be worth getting in on it.
Remember Letterman’s reverse lists? Well this is one of those, listing the reasons you’ll want to get twittering from least to most important. Something is happening over there at Twitter and it’s well worth getting in on. Your small business should be using Social Media Twitter because:
Everyone else is doing it : The guy who runs the convenience store down the street. The landscape architect. The shoe store owner. And lots of big companies, such as Dell, HP, AT&T and Microsoft. Having your business on Twitter is hot.
Facebook and Twitter is good optics : Using Facebook and Twitter is evidence that your small business is participating in this whole social media thing and obviously a “with-it” kind of outfit that people might be interested in doing business with. It’s just not enough to have a website anymore.
Facebook and Twitter is a fast way to get the message out: Assuming your potential and existing customers are on Twitter, you can instantly let them know your news, whether it’s an announcement or a new product, a special deal, or an upcoming event they may be interested in.
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