If you have an internet business, you probably spend a lot of time thinking about how to get more visitors. After all, attracting people to your little corner of the web can be difficult. One creative way of achieving this is by using newsletters. Internet marketing through newsletters is a smart way to get people interested in what you do.
Using newsletters is different than traditional marketing, where you just try to ‘get the word out.’ Website promotion through newsletters is a soft marketing technique that simply informs people. This instills trust and credibility and will send people right back to your website.
Here are some guidelines and tips for creating an effective newsletter marketing campaign for your online business.
1. Ask for address, don’t buy them
You can go and buy long lists of email addresses and use them to distribute your newsletter. It is easy, fast and requires little work on your part. This might seem like a great way to start, and it does have some merits, but in general, it’s best to ask people for their email address.
People are tired of getting unsolicited spam mail and that makes them skeptical. This starts your relationship off on the wrong foot. So, ask visitors to sign up for your newsletters. Network with complementary websites for referrals and of course, ask people that get your newsletter to pass it along!
2. Make it fun and interesting, no matter the topic
Think you can’t have a fun newsletter because you sell concrete or industrial strength solvents? Think again, because no matter what your business is, you can and should have a fun newsletter that people look forward to reading. The goal is to get people interested and have them pass your newsletter along to their friends. Making them think and laugh will achieve this goal.
There are many ways to make a newsletter standout and get noticed. Start with well written content and add peripheral subjects for variety. Add in quirky quotes, interesting first hand stories, funny tidbits, helpful hints and event puzzles and games. You want people to feel that your newsletter adds value to their life.
3. Be consistent
Consistency is important in business, and it’s just as important when it comes to your company’s newsletter. This means being consistent in all things, from frequency to quality. Remember that people will form an opinion about you based off of your presence online, and this includes your newsletter.
So, if your newsletter is set to be out every two weeks, make sure you hit that deadline. If it is monthly, never let a month go by without getting it out as scheduled. Additionally, make sure that it is consistent in contently well written with similar sections each time.
Internet marketing through newsletters can give you credibility and drive up sales when you do it right. This starts with asking for email addresses and ends with interesting content delivered in a consistent manner. Follow these simple rules and people will be anxiously awaiting your company’s newsletter each and every time!